Obsessive Branding Disorder, a new book from Fast Company journalist Lucas Conley, traces the rise of branding and marketing into every corner of our society. BusinessWeek reviews Obsessive Branding Disorder, as do a number of national media outlets, at www.lucasconley.com. Visitors to the OBD site can find reviews, the Obsessive Branding Disorder blog, and more information about the obsessive disorder that has swept beyond the branding industry into mainstream culture.